Many clinic owners in Hyderabad face the same question: should they invest in Google Ads vs Meta Ads vs Practo? Each platform offers strong benefits, but they cater to different audiences and goals.
This blog helps you compare them clearly and choose the right channel for your clinic’s growth. As the best digital marketing agency in Hyderabad, 10X Rise guides you through the decision and runs campaigns that generate real results.
Quick Comparison Table
| Platform | Strength | Ideal For | Average CPC* |
|---|---|---|---|
| Google Ads | High-intent, search-based traffic | Immediate appointments | ₹150–300 per search |
| Meta Ads | Visual brand awareness | Educating and retargeting | ₹40–120 per click |
| Practo Ads | Healthcare-specific visibility | Clinic listings and new patients | Subscription-based |
1. Google Ads: Capture High-Intent Searchers
Google Ads puts your clinic at the top when patients search for doctors in Hyderabad. These users already want help and often book instantly.
Advantages:
- Immediate visibility with Search ads
- Location extensions and call buttons for instant actions
- Performance Max campaigns combine Search, Maps, Display, and Video for full coverage
- Flexible bidding with Smart Bidding and ROAS focus
Drawbacks:
- CPC can go high in competitive medical keywords
- Requires strong campaign structure and smart landing pages
- Needs regular optimization to maintain performance
Real insight:
Clinics often see 3–4× ROAS with Search and Performance Max. One Hyderabad clinic saw a ₹3,000 CPL drop after intelligent structuring and keyword management.
2. Meta Ads: Build Trust with Visual Storytelling
Meta Ads (Facebook and Instagram) help you connect with potential patients who might not be actively searching yet.
Advantages:
- Lower CPC and CPM for broader awareness
- Effective re-engagement via retargeting
- Visual formats (carousel, video, stories) help explain your services
- Good for seasonal or educational campaigns
Drawbacks:
- Users are in browsing mode—not searching
- Performance may degrade in niche healthcare verticals due to policy restrictions
- Requires fresh creatives and consistent optimization
Insight from social data:
Meta CPC averages ₹40–₹120 for traffic; cost per lead hovers around ₹150–₹300 depending on funnel strength.
Tip from Reddit:
“…Meta Ads has never worked very well for my dentist client… Google Ads have been highly effective”
3. Practo Ads: Targeted Reach in Healthcare
Practo is a trusted platform for clinic listings and appointment booking. It places your clinic where patients are already searching for doctors.
Advantages:
- Showcases on Practo search results with “Reach” ads
- Local targeting boosts clinic visibility
- Patients book directly via the app or website
- The dashboard tracks views, clicks, and calls
Drawbacks:
- Subscription fees without CPC structure
- Referral commission may apply depending on the model
- Limited creative control and weak remarketing options
Real testimonial:
“My clinic saw patient traffic increase steadily. The leads were relevant and high quality”
4. When to Use Each Platform
Google Ads when:
- You want fast appointment bookings
- You target specific treatments or symptoms
- Do you prefer paying per result
Meta Ads when:
- You focus on branding and community engagement
- You run awareness offers or seasonal campaigns
- Do you want to retarget site visitors or lookalike audiences
Practo Ads when:
- You want a presence within healthcare search platforms
- You need patient leads via trusted listings
- You seek visibility in locality-specific searches
5. Best Advice: Combine Platforms for Maximum ROI
A smart strategy layers all three:
- Top Funnel – Use Meta Ads for awareness and retargeting
- Mid Funnel – Capture interest with Practo ads and social proof
- Bottom Funnel – Use Google Ads for high-converting search traffic
This full-funnel approach increases visibility, builds trust, and boosts conversion—while optimizing spend.
6. How 10X Rise Helps Clinics Win
At 10X Rise, we run integrated campaigns across channels. Here’s how we deliver results:
- We audit your clinic’s goals and budget
- We map a full-funnel strategy across Google, Meta, and Practo
- We set up smart Performance Max and Facebook campaigns
- We implement landing pages, tracking, and lead automation
- We give you real-time dashboards and weekly reports
- We optimize every rupee spent to increase ROAS
Why choose us:
- We are the best digital marketing agency in Hyderabad for healthcare
- We build transparent, results-driven campaigns
- We understand clinic workflows and patient behavior
- We help you scale bookings efficiently and cost-effectively
Don’t just advertise. Convert.
Frequently Asked Questions (FAQs)
1. Which is better: Google Ads, Meta Ads, or Practo?
Each serves a unique purpose. Use Google Ads for high intent, Meta for awareness, and Practo for direct clinic search visibility.
2. Which platform delivers the best ROI for clinics?
Bottom-funnel Google Ads typically deliver the highest ROI. Meta supports long-term branding. Practo helps local visibility.
3. What are the disadvantages of Google Ads?
Higher CPC in competitive healthcare terms, requires precise setup and optimization, and needs strong tracking.
4. How to rank higher with Google Ads?
Use keyword targeting, location and call extensions, smart bidding, and conversion-optimized landing pages.
5. What is the success rate of Google Ads for hospitals?
Many clinics see 3×–5× ROAS when using search campaigns smartly, with tight keyword and regional control.
6. Which campaign is best for Google Ads?
Performance Max for full coverage, Search campaigns with call extensions for appointment booking, and local campaigns for maps.
Conclusion
Comparing Google Ads vs Meta Ads vs Practo shows that each platform plays a unique role in clinic growth. Google Ads captures immediate demand, Meta builds trust, and Practo secures patients in the healthcare search space.
When combined effectively, they reduce patient acquisition costs, improve trust, and scale bookings.
If you’re still wondering what to choose, let 10X Rise, the best digital marketing agency in Hyderabad, build a winning strategy for your clinic.
📞 Call 9502964506
🌐 Visit 10xrise.com
👉 Book your free clinic ad strategy session today!