If you’ve worked with a digital marketing agency before and felt unsure about where your money went, you’re not alone.
You probably asked questions like:
- How many leads did we get?
- Did those leads turn into sales?
- Is this even working?
And you probably got answers like,
“We got you a lot of impressions.”
or
“Your reach went up this month.”.
But here’s the truth: Vanity metrics like reach, likes, and impressions don’t pay the bills. What matters is your ROI(Return on Investment).
At 10X Rise, the best digital marketing agency in Hyderabad, we believe in one thing: results you can measure.
Let’s break down how to track your ROI from any digital campaign, so you never get confused or misled again.
The Real Problem Is No Transparency = No Trust
Many agencies avoid talking about ROI because:
- They’re not tracking the right data.
- They don’t want to show that the campaign didn’t perform.
- Or they don’t know how to calculate it properly.
As a business owner, this is frustrating. You want to know what you spent, what you got, and if it was worth it.
Here’s how to get that clarity.
Step 1: Track Every Lead
You need to know how many real leads came from your campaign. Not just clicks or visits actual leads.
Use tools like:
- Google Forms or Typeform for capturing leads
- WhatsApp Business for tracking chats
- Call tracking numbers to know which ads drove phone calls.
- CRM systems like HubSpot or Zoho to keep everything in one place
Every form, call, or chat should be linked back to a campaign. This is how we do it at the best digital marketing agency in Hyderabad.
Step 2: Know Your CPL (Cost Per Lead)
If you spent ₹20,000 on ads and got 100 leads, your CPL is ₹200.
That’s your first real number. It tells you if your campaign is cost-effective. You can compare it to industry benchmarks or your past data.
We include this in every report at 10X Rise. It keeps things clear.
Step 3: Measure ROAS (Return on Ad Spend)
Let’s say you spent ₹50,000 on ads and made ₹2,00,000 in sales.
Your ROAS (Return on Ad Spend) = ₹2,00,000 ÷ ₹50,000 = 4x
This means for every ₹1 you spent, you made ₹4 back.
That’s the number you should always know.
If you don’t, how will you decide to scale or stop?
Step 4: Track Actual Revenue, Not Just Leads
Not all leads convert into sales. That’s why it’s important to follow the customer journey after the lead comes in.
Ask questions like:
- Did the lead become a paying customer?
- What product or service did they buy?
- How much revenue came from that sale?
If you’re not tracking this, you’re only seeing half the picture.
Step 5: Use Simple Tools to Track Everything
You don’t need fancy software. Use simple tools like:
- Google Sheets (We’ll give you a free ROI Tracker Template!)
- Google Analytics for website data
- Facebook Ads Manager / Google Ads Dashboard for ad metrics
- CRM for lead and sales tracking
What matters is consistency. Track weekly or monthly. Don’t wait until the campaign is over.
Get Our Free ROI Tracker Template
Want to stop guessing and start knowing your numbers?
Download our free “ROI Tracker Template”. It’s simple, editable, and made for Hyderabad businesses like yours. We’ve used it for clinics, real estate brands, retailers, and service businesses to bring full clarity to every rupee spent.
Final Thoughts
If you’ve worked with an agency that hid the numbers or gave vague reports, you deserve better.
At 10X Rise, we don’t just run ads, we track every step from click to customer. That’s why we’re trusted as the best digital marketing agency in Hyderabad.
Get the clarity you need. Download our ROI Tracker now or schedule a free ROI review call.
Visit www.10xrise.com or call 9502964506 today.
Let’s make your marketing work for you and prove it with real numbers.